KMS California - Therma Shape Straightening Creme (Heat-Activated Smoothing and Shaping) - 150ml/5oz

Designed for blow-drying hair from curly to straight in one easy application. Provides up to 72-hour style retention. Reduces heat damage & breakage caused by heated styling tools. Gives a medium hold to all hair types. To use: Apply to towel-dried hair. Comb through & blow-dry with tension using a round boar bristle brush